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PLACEMENT PAD BLOG

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Which of these are you interested in?

ARTIST SERVICES 
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JOIN OUR INFLUENCER NETWORK

Placement Example: Hair Tutorial (YouTube)

Objective

Generate song exposure and connect with potential fans.

Influencer Task

Beauty influencer creates and publishes a Youtube video, performing a hair tutorial with the artist’s song(s) added as background music (video merged with an audio file). The influencer will place certain information regarding the artist and the upcoming release in the description box.

Placement Details

  • Song(s) should be presented with no voiceovers for AT LEAST two segments of 30 consecutive seconds, OR one segment of 60 consecutive seconds.
  • A song is presented "with no voiceovers" when the influencer does not silence the song or lower its volume for commentary.

Placement Example: Surfer Lifestyle (YouTube)

Objective

Generate song exposure and connect with potential fans who enjoy mellow, relaxing music.

Influencer Task

Surfing influencer creates and publishes a YouTube video, performing, involving the influencer surfing with the artist's song(s) added background music (video merged with an audio file). The influencer will place certain information regarding the artist and the release in the description box.

Placement Details

  • Song(s) should be presented with no voiceovers for AT LEAST two segments of 30 consecutive seconds, OR one segment of 60 consecutive seconds.
  • A song is presented "with no voiceovers" when the influencer does not silence the song or lower its volume for commentary.

Placement Example: Workout Routine (TikTok)

Objective

Spark excitement for an upbeat song and reach new audiences.

Influencer Task

Fitness influencer creates and publishes a TikTok video, performing a Workout Routine/Exercise with the artist’s song added as background music (video merged with an audio file). The influencer will place certain information regarding the artist and the release in the description box.

Placement Details

  • The song should be presented with no voiceover.
  • The song is presented "with no voiceover" when the influencer does not silence the song or lower its volume for commentary.
  • The song will be played throughout the entire video.
  • Artist can specify the desired length of the influencer's content, ranging from 20-60 seconds.